Why King of the Points West region? 

The reader might be aware of the story that David Garmston, one of the presenters of Points West, the BBC's local news programme, records the programmes one day before they are broadcast. That Garmston and his team somehow conjure the news before it happens. Garmston narrates the story of the day, the day occurs and then his magic is filed, dressed as reportage.

The King of the Points West Region is a creative bureau that seeks to emulate Garmston's precarious relationship with time and causality. We create outcomes and ideas before those ideas are required. Invention being the mother of necessity. We have a cart. We have a horse. Which order do we put them?

Since establishing the atelier, we are working to rebrand companies before they seek our services. 

We are selling merchandise and objets that the customer does not want or need yet. 

We are doomed to succeed, and the success will not happen before the enterprise collapses.